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IDOT
Announces Second Sweet Ride Promotion Kick Off
Posted 31 August 2010
One lucky - and safe
- Iowa teen will win a brand new Ford Focus as part of the second Sweet
Ride on the Safe Side education promotion.
To assist in educating Iowa youth on the state’s new anti-texting while
driving and seat belt laws, Charles Gabus Ford, KDSM-Fox 17 and the
Iowa Department of Transportation (DOT), as part of the Iowa Traffic
Safety Alliance, have teamed up to promote teen driver safety. A
similar promotion three years ago geared toward work zone safety
registered more than 10,000 hits to http://www.sweetridecontest.com/
and more than 3,000 teens entered to win a car.
Contest sponsors expect the Web site to be even more popular with young
Iowans this time around because of its interactive features and theme,
making it an effective way to reach the most inexperienced and
vulnerable Iowa drivers, save lives and reduce injuries.
This year’s promotion, which has a superhero theme, runs in a similar
manner as the previous contest. To enter, contestants must watch an
online educational video about Iowa’s new anti-texting while driving
and seat belt laws as they pertain to teen drivers. The contestant then
must successfully complete a short safety quiz to be entered into the
contest to win the car. The contest runs through March 29, 2011, and
the car will be awarded at a special event in April 2011.
This imaginative Web site, designed by the Iowa DOT, includes many
unique features and takes advantage of technologies popular with the
targeted age group, including a streaming video produced by KDSM.
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